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Frequently asked questions
Media training prepares you to give interviews that are clear, concise, and on message. We practice real interview questions, learn to lead with your main point, and get honest feedback on how you come across.
Founders, CEOs, executives, investors, researchers, doctors, and anyone who speaks to reporters, podcast hosts, or TV producers on behalf of a company or cause.
We start with your goals and the stories you want to tell. Then we run mock interviews based on the questions reporters are likely to ask, including the tough ones. You get direct feedback and practice until your answers are short, clear, and memorable. Sessions use my Essential Answer framework, which trains you to lead with the headline instead of building up to it.
First, I start with your business goals and map all communications training to your specific audiences. Anyone can tell you what to say, I train leaders to tell their own story in an authentic way so it lands effectively. Secondly, as a producer at ABC News and Good Morning America, I was the person deciding who got booked and who didn't. I train clients to be the guest producers want to book and call back. And finally, from my 25 years as a communications lead and PR expert, I know how to partner with my comms clients to support their business goals. As the outside voice, when it’s necessary I can say things you as the in-house comms person can’t. And in the process I can find your business communications blind spots that may get you into trouble you’re not even thinking of.
A broad range of clients including technology, fintech, health, and consumer brands, from global companies to early-stage startups.
Most clients do a series of three sessions. One session can prepare you for a specific interview. A series builds skills that last.
Yes. If you have a TV, podcast, or print interview coming up, I can run a focused prep session on the likely questions and your key messages.
Yes. The same principles apply on stage: lead with your point, cut what the audience doesn't need, and make it easy to remember.
Both. I am based in New York City and train clients in person and over video.
Pricing is bespoke, let’s connect and create a scope and pricing that works with your budget.
Email me at: mpdincecco@gmail.com
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